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There are several scientific studies published about alternatives to smoking such as e-cigarettes and heated tobacco.
Currently, Canadian law would prevent anyone from comparing cigarettes to smoke-free alternatives. Displaying information about these products is also banned.
This means, if you or a loved one smokes, and are interested in alternatives to smoking, you might not have the information you need to make an informed decision.
Don’t you agree that you have a right to know that there are alternatives out there that could help you make a more informed choice?
Scientific support for smoke-free alternatives continues to be verified. As the evidence mounts, and as science and technology continue to transform the marketplace, this information should be made available to smokers.
Educated experts are sharing their advice—that smoke-free alternatives are one of many options that support harm reduction.
“The Royal College of Physicians recognizes that electronic cigarettes and other novel nicotine devices can provide an effective, affordable and readily available retail alternative to conventional cigarettes. These innovations could make harm reduction a reality for smokers.”
“Expert opinion is that e-cigarettes are significantly less harmful than smoking tobacco but not completely harmless. A range of toxicants have been found in e-cigarette vapour including some cancer causing agents but, in general, at levels much lower than found in cigarette smoke or at levels that are unlikely to cause harm. Smokers switching to e-cigarettes are highly likely to reduce their health risks and for those around them.”
“My goal is to reduce death and disease. The problem is smoke, not the nicotine. If we can give people nicotine without the smoke we largely solve the health problem.”